As we go throughout our day, we are bombarded with various advertisements that tend to have sexual undertones that we may not even notice.

In the picture on the left, American Apparel is marketing its "Classic Girl" line. Personally, I do not think there is a connection between the product and the advertisement because the model is standing in her panties. Actually, this picture is ironic because American Apparel wants to bring attention to clothes yet the woman portrayed does not have any clothes on. No, I do not think this advertisement is appropriate because the viewer of this image is not receiving any information on clothes or American Apparel. Instead, people are just seeing a pretty woman dressed scantily. Additionally, the stereotypes that woman must be wearing the least amount of clothes and be extremely skinny are also shown through this picture. Furthermore, there are other ways to market clothes besides this, such as actually showing the clothes in the "Classic Girl" line or showing the American Apparel store. In regards to the consumer, I think the consumer perceives the advertisement to be trashy, and I doubt the image has an impact on the consumer because there is basically nothing for anyone to gain from looking at this advertisement.

Additionally, our perception of sexuality is distorted in the picture on the right as Dakota Fanning is shown displaying Marc Jacobs' perfume. Furthermore, this is a provocative advertisement because the perfume is cleverly placed in Fanning's crotch, simulating that she has male genitals. Once again, no connection can be made between the product and the image in the advertisement because perfume is never sprayed near a person's private areas. In my opinion, this image is not appropriate because, although subtle, there is a strong sexual tone to this picture. Yes, stereotyping is evident because the image portrays a need for a woman to be sexually depicted in order to attract attention. Moreover, there are various methods to advertise perfume, such as showing a model spraying it on herself or attaching a free sample to the advertisement. Finally, this image has a strong impact on the consumer because it can severely offend some women since it is incredibly inappropriate. In addition, this consumer has the idea that the perfume should be used for sexual purposes, which many people may not desire for themselves.